Wow, the new casino owners really dug deep for this one. The former Majestic Star Casino has been renamed by it's new owners. Does the new name carry the parent company's name? Maybe some cool casino name like Caesar's Palace? How about a name fitting our region that, when emboldened by neon light will instill pride in our fair metropolis?
Nope. The new name is "The Rivers."
How original. How inspiring. How... unimaginative.
I always thought branding and marketing were paramount for any business. Where did The Rivers come from? It sounds like a restaurant for a marina or maybe a cool name for a 70's soul group... but a casino?
I thought this casino was supposed to bring prosperity back to the Burgh. They've promised us huge tax and economic boosts for our troubled budget. Who outside of the region will be enticed by "The Rivers."
Pittsburgh already has a spoiled image outside of the Western Pennsylvania area. Many outsiders think that the Burgh is still a smokey city filled with steel mills and abandoned warehouses. We've come along way, but getting tourists to come to a casino called The Rivers is going to be a hard sale.
Come on guys, get with the program! Slap a Steelers logo on the side and call it a day... that will bring in more people then some rinkey-dink sounding casino called "The Rivers..."
Wednesday, November 19, 2008
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